The 1953 Color Palette?
The other day I was at my bank, where they often times give out Dum Dums lollipops at the teller. This day they only had one left in the jar, and the colors looked like they might indicate a butterscotch flavor (one of my favorites), so I took it. To my surprise, it was not butterscotch, but piapple coconut. The wrapper was a sort of deep purple and gold, and said "100th Anniversary Flavor", and below that "1953". Obviously 1953 was the year this flavor was released, because if it was supposed to indicate the founding date of Dum Dums, then surely someone over there must be a Dum Dum to be celebrating the 100th Anniversary so early.
What struck me, though, was that a Children's Book Week poster we had decorated my son's room with had very similar colors to this wrapper's as it's primary palette. And this poster was from 1953. Were these – deep purple and gold – some sort of official colors for 1953?I looked around the web (very very briefly) to find some other 1953 examples to back this up. The War of the Worlds poster from the same year seemed close.
Here's an assignment: see if you can find some other 1953-specific examples on the web that use this color duo, and post the links in your comments to this blog entry.Labels: 1953, color palette, creative juice, design, movie poster, poster, retro


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